Dear Valued Customers,
First and foremost, we want to express our heartfelt gratitude for your continuous support over the years. Your love for our Raya cookies has been the driving force behind our commitment to delivering premium quality treats that bring joy to your celebrations.
Since we started in 2021, we have proudly maintained our prices despite the increasing cost of raw materials and rising operational expenses, including the implementation of minimum wages. For the past four years, we have absorbed these costs to ensure that you continue enjoying the same delicious cookies without any compromise in quality. However, in order to remain competitive while maintaining the high standards that define our brand, we now find it necessary to revise our pricing.
Why the Price Revision?
The cost of essential baking ingredients has significantly increased over the years. As we use only premium ingredients—such as pure grass-fed butter, omega-3 eggs, brown sugar, and Himalayan salt—our production costs have risen accordingly. Among these, the highest price hike has been in pure cocoa powder, which has increased 2.5 times in price compared to before and has become increasingly scarce in supply. To illustrate this, we will be sharing a comparison of some of the raw material prices from 2021 to 2025 so you can see the changes firsthand.
Cocoa Products Price (2021-2025)
| Ingredient | 2021 | 2025 |
|---|---|---|
| Pure Cocoa Powder (1 kg) | RM 19.90 | RM 48.90 |
| Dark Chocolate Compound Chip (1kg) | RM 14.90 | RM 21.50 |
| White Chocolate Compound Button (1kg) | RM 13.60 | RM 17.90 |
Butter & Other Products Price (2021-2025)
| Ingredient | 2021 | 2025 |
|---|---|---|
| Grass-Fed Pure Butter (250g) | RM 7.50 | RM 11.50 |
| Florentine Flour | RM 14.90 | RM 18.90 |
Nuts Price (2021-2025)
| Ingredient | Price in 2021 (RM) | Price in 2025 (RM) |
|---|---|---|
| Almond Stripe/Flakes (1 kg) | RM 36.90 | RM 39.50 |
| Almond Whole (1 kg) | RM 31.90 | RM 37.90 |
| Cashew Split (1kg) | RM 29.90 | RM 33.50 |
Revised Pricing Structure
Effective immediately, the price of our Raya cookies has been revised with an increase of RM 2 – RM 5 along with improvement made as mentioned below:
| Product Name | Old Price (2021-2024) | New Price (2025) | Enhancement |
|---|---|---|---|
| Milky Cashew | RM 35 | RM 38 | N/A |
| Red Velvet | RM 35 | RM 38 | Improved recipe |
| Triple Chocolate | RM 35 | RM 38 | Improved recipe |
| Chiling Florentine | RM 35 | RM 40 | N/A |
| Almond Bliss – Cranberry | RM 35 | RM 40 | Improved recipe with extra 5 pieces |
| Almond Bliss – Milk Chocolate | RM 35 | RM 40 | Improved recipe with extra 5 pieces |
| Tart Nanas | RM 38 | RM 40 | Extra 1 piece & 16% more filling |
| Tart Kurma | RM 38 | RM 40 | Extra 1 piece & 16% more filling |
We want to assure you that this revision is necessary to continue providing the same great taste, premium ingredients, and uncompromised quality that set our cookies apart. Unlike others who may opt for more cost-effective alternatives, we remain committed to using only the best ingredients for our cookies.
We sincerely appreciate your understanding and unwavering support. It is your trust in our products that keeps us motivated to maintain excellence. We look forward to serving you delicious Raya cookies for many more years to come!
Thank you for being part of our journey.
Warm regards,
Going Nuts
