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Price Revision for Raya Cookies 2025 – Ensuring the Same Great Taste & Quality

Dear Valued Customers,

First and foremost, we want to express our heartfelt gratitude for your continuous support over the years. Your love for our Raya cookies has been the driving force behind our commitment to delivering premium quality treats that bring joy to your celebrations.

Since we started in 2021, we have proudly maintained our prices despite the increasing cost of raw materials and rising operational expenses, including the implementation of minimum wages. For the past four years, we have absorbed these costs to ensure that you continue enjoying the same delicious cookies without any compromise in quality. However, in order to remain competitive while maintaining the high standards that define our brand, we now find it necessary to revise our pricing.

Why the Price Revision?

The cost of essential baking ingredients has significantly increased over the years. As we use only premium ingredients—such as pure grass-fed butter, omega-3 eggs, brown sugar, and Himalayan salt—our production costs have risen accordingly. Among these, the highest price hike has been in pure cocoa powder, which has increased 2.5 times in price compared to before and has become increasingly scarce in supply. To illustrate this, we will be sharing a comparison of some of the raw material prices from 2021 to 2025 so you can see the changes firsthand.

Cocoa Products Price (2021-2025)

Ingredient20212025
Pure Cocoa Powder (1 kg)RM 19.90RM 48.90
Dark Chocolate Compound Chip (1kg)RM 14.90RM 21.50
White Chocolate Compound Button (1kg)RM 13.60RM 17.90

Butter & Other Products Price (2021-2025)

Ingredient 20212025
Grass-Fed Pure Butter (250g)RM 7.50RM 11.50
Florentine FlourRM 14.90RM 18.90

Nuts Price (2021-2025)

IngredientPrice in 2021 (RM)Price in 2025 (RM)
Almond Stripe/Flakes (1 kg)RM 36.90RM 39.50
Almond Whole (1 kg)RM 31.90RM 37.90
Cashew Split (1kg)RM 29.90RM 33.50

Revised Pricing Structure

Effective immediately, the price of our Raya cookies has been revised with an increase of RM 2 – RM 5 along with improvement made as mentioned below:

Product NameOld Price (2021-2024)New Price (2025)Enhancement
Milky CashewRM 35RM 38N/A
Red VelvetRM 35RM 38Improved recipe
Triple ChocolateRM 35RM 38Improved recipe
Chiling FlorentineRM 35RM 40N/A
Almond Bliss – CranberryRM 35RM 40Improved recipe with extra 5 pieces
Almond Bliss – Milk ChocolateRM 35RM 40Improved recipe with extra 5 pieces
Tart NanasRM 38RM 40Extra 1 piece & 16% more filling
Tart KurmaRM 38RM 40Extra 1 piece & 16% more filling

We want to assure you that this revision is necessary to continue providing the same great taste, premium ingredients, and uncompromised quality that set our cookies apart. Unlike others who may opt for more cost-effective alternatives, we remain committed to using only the best ingredients for our cookies.

We sincerely appreciate your understanding and unwavering support. It is your trust in our products that keeps us motivated to maintain excellence. We look forward to serving you delicious Raya cookies for many more years to come!

Thank you for being part of our journey.

Warm regards,
Going Nuts